From his head to his tail feather, Toucan Sam has a crazy cool color palette–and the cereal has a unique burst of colors too,” says Neff. “We knew we couldn’t just pick one color to represent Froot Loops and Toucan Sam. The kit will also feature a Toucan Sam cleaning cloth. To bring the campaign to life, Kellogg’s has partnered with three brands–Neff Headwear, Timbuk2 and State Bicycle Co.–to launch a series of collaborations throughout the summer, kicking off with the debut of the Neff + Froot Loops Toucan Sam Shades.ĭesigned by Shaun Neff, creator of Neff Headwear, the Neff + Froot Loops Toucan Sam Shades “kit” will feature four interchangeable faceplates and arms inspired by Froot Loops’ colors. Kellogg’s Froot Loops brand has unveiled its first new campaign in 50 years, called “Whatever Froots Your Loops,” to encourage fans to “do what they love.”
are on board to support the cereal brand’s first new campaign in 50 years. Neff Headwear, Timbuk2 and State Bicycle Co.